"Double your sales with a 'Go to Market' plan"
The Opportunity:
The client had developed a business case to expand their business and
needed a coherent sales and marketing "Go to Market" plan.
The client had won
financial support from Business Link and the Mustard organisation. A
detailed project proposal was completed which identified the key business
and project objectives.
The Business
Objective:
To identify new market areas and customers to support rapid sales growth.
Project tasks included:
- Reviewing current market
activities
- Identifying new market
opportunities and customers
- Developing a view of
the competition and recommending the Client USP
- Developing improved
Go to Market messages targeting markets & customers
- Developing a "Sales
Handbook" to be used as the prime training document
- Recommending formal
sales and marketing review process
- Setting key sales and
marketing objectives for the next six months
The Business
Outcome:
Identification of new business opportunities and implementation programmes
with the potential to increase sales by 100% within 12 months
Project outcomes
included:
- Implementation of Customer
Solution proposals
- Clear focus on new market
segment and customers
- New market messaging
implemented to give an edge over the competition
- Improved awareness of
competition leading to increased business confidence
- All recommendations
integrated into the clients' revised business plan
- "Sales Handbook" used
for the market communications reference manual
- Top level sales and
marketing objectives were agreed for next six months
Client
Comments:
"TR&SŪ professionalism, enthusiasm and willingness to go that next
step together with their business viewpoint and experience were major
contributions to the success of this project."
"We have no hesitation in recommending TR&SŪ to other companies
and look forward to the next opportunity to work with TR&SŪ."
Next Steps:
Contact Paul Rogerson
today and get the benefits of TR&S for your business.
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